As more and more people turn to the internet to find their next home, it is becoming a critical necessity to provide the features & services those clients look for in your website. Your website needs to be easier and more advanced than your competitors'. The distinction is essential if you want to be thought of as a leader in the market.

As your client browses your website, ask yourself these questions:

• Can your clients find the exact home they are looking for quickly and easily?
• Do you provide advanced search methods to allow clients to find a home with a pool and hardwood floors?
• Can your clients save the homes they are interested in by placing them in a portfolio linked to an online profile?
• Can your clients sign up for automatic emails that notify them when new listings matching their needs have been listed?
• Can your clients contact you quickly and easily to get answers about a specific listings?

Probably, the most important question overall is, Do you think your clients find your website more robust and easier to use than your competitors'?

The sports features aimed at all your potential clients, from the most basic Internet user to the most savvy. It was built around how people relate to and use the web. We want a client's first response to your website to be "WOW!"; but more importantly, we want them to use your website and have a good experience doing it. Afertall ,if your clients won't use your website, they'll end up becoming someone else's clients.

 

OK. Right now, your website is generating leads. Your clients are searching your website and finding the homes they want with ease. It's 10 P.M. and they have a question about a property. It's understood that your offices are not open, so the client sends an email. What happens?

Typically, that lead would be passed to an agent, who would then call the client. They would fax or email a list of other properties of potential interest to the client. Perhaps your MLS software has something that the agent can set up for his/her client that would email the client new listings that matched certain criteria.

However it's handled, it happens outside the environment of your current website and may cause a bit of anxiety for your client. (I have to go here to look for properties, but I have to go there to find out what my agent thinks...)

Keep it simple.

• Start by sharing the client's website profile with his/her assigned agent.
• Let the agent use the website to manage their client's home portfolio -- that way there's only one place either of them has to go.
• Let the agent sign the client up for the new listings email service, and help them manage those settings.
• Let the agent color-code and leave notes on properties that he/she feels the client may be interested in.
• Let the agent print or email personally branded property brochures.

We believe strongly that if your agents do not use your website, neither will your clients. We give the agents their own tools to work more effectively with their clients online and simplify the entire process.

 

A world-class website. Agent tools that agents will actually use. One powerful support system.

There is much to be said about the inner workings of the and not enough space to say it all. So, we'll highlight a few for you to consider, then refer you to the online demo for a more in-depth look at the backbone of this product.

• A complete Intranet with shared documents, links, calendars, news, and polls.
• An online appointment desk that keeps track of appointments and showings of your properties.
• Complete reporting -- That is, who received the most leads? How popular was that property? Are the incoming leads being worked?
• An enhancement system for your properties to showcase their features.
• A complete and feature rich lead management system, including email campaigns.

Over the past years, we have seen and worked with some extremely successful real estate brokerages. We have learned the three rules to their success:

1. Build a website that clients will come to and use. The Internet is where they start their search, and first impressions are very important.
2. An agent that can communicate with their client effectively will be a successful agent. Make that job as easy as possible.
3. Bring together all your needs and Internet infrastructure to streamline and manage your company. It will build a stronger brokerage.