When you walk into a store, in the first 10 seconds of passing through that door you’ve already made a judgment. Based on the way the store looks, smells, temperature, product organization, colors you see and the cleanliness/neatness of the store’s layout; you have already decided in the first 10 seconds… how long you will hang around shopping, the quality of their products, and whether or not you will actually find what you came for.
Your website is the first impression a lot of your clients will have. If it’s not organized, professional in appearance and lacking the information they are looking for… they won’t come back.